Question: Where can I locate information on: The 4Ps of marketing (product, price, place, promotion); advertising; consumer behavior; demographics; potential geographic markets; surveys/questionnaires; and target markets (stp)?
Answer: Marketing Resources (Essentials Series) http://libguides.calpoly.edu/business_marketing

Question: Where can I locate information on: industry analysis; concentration ratios; HHI; industry codes; industry ratios/benchmarks; and market share & rankings?
Answer: Industry Analysis (Essentials Series) http://libguides.calpoly.edu/business_industry

Question: Where can I locate detailed information on public, private, local, and international companies including: financials, 10-Ks; annual reports; market reports, stock data, ratings, beta, trade articles, press releases, media transcripts; and top competitors rankings?
Answer: Company Information Research Guide http://libguides.calpoly.edu/business_company

Question: Where can I locate information on: how to write business and marketing plans; human resources and personnel management issues; and starting a business?
Answer: Entrepreneurship Resources (Essentials Series) http://libguides.calpoly.edu/business_entrepreneurship

Question: Where can I locate information on: international marketing; cultural relations; international development; international financial data; country information; and trade data?
Answer: International Resources (Essentials Series) http://libguides.calpoly.edu/business_international

Question: Where can I locate information on: industrial planning; industrial sales; manufacturing; packaging; quality assurance; technology and innovation; six sigma; and lean?
Answer: Industrial Technology Resources (Essentials Series) http://libguides.calpoly.edu/business_it

Question: Where can I locate information on: food and agricultural industry data; category management; retail food services; and supermarket data?
Answer: Agribusiness Food Resources (Essentials Series) http://libguides.calpoly.edu/agbusiness_food

Question: Where can I locate a wide range of government data including: economic indicators; statistics; and business-related data?
Answer: Government Data (Essentials Series) http://libguides.calpoly.edu/business_government

Question: Where can I search for resources on a specific topic? For example, information about forensic accounting.
Answer: Click the By Topic tab -- more than 70 business topics covered!